How IPRA Works

Businesses and organizations, public and private sectors alike, are well served by the established excellence of IPRA members:

Independent PR practitioners can serve both as long-term consultants or project managers for work within a specified period.

Consultants:
IPRA consultants are experienced PR practitioners who often have worked in senior management positions with large corporations or agencies. They frequently are retained over a period of time either as a consultant or to provide direct core services to the client organization. These services include strategic communications planning, development, corporate and crisis communications, community relations, media relations, issues management, and writing services to key internal and external audiences.

Project Managers:
IPRA project managers are specialists who are called upon for a short-term period or a special project. This may include training a client in media relations, writing brochure copy or a press release, ghostwriting articles, conducting media relations for a product launch, a conference, concert tour or a special event, supervising print production or news distribution from concept to completion or managing a special program.

A Public Relations Consortium:
IPRA members can assemble a top-notch team of specialists to bring interdisciplinary expertise to client projects or campaigns, providing clients with maximum flexibility without the overhead of office space and staff.