|IPRA Testimonials||| Print ||
|Thursday, 12 March 2009 15:53|
"As a large and growing publicly held firm in the telecommunications industry, we've worked with independent PR practitioners for the last three years and have found it preferable to the traditional big-agency model. We get the strategic counsel we need to meet our business goals and my calls are answered directly and often immediately by a senior-level PR pro that understands our industry. With this level of service and the ability to scale our public relations team to match our changing needs, we expect to continue tapping into this group of experienced professionals."
"I chose a virtual PR agency to help me position my new telecommunications company. My 'team leader' PR counselor quickly assembled a tight group of PR professionals with various types of expertise to support my business goals. I get reliable guidance and effective counsel from a team of senior-level professionals. This model is perfectly suited for my needs."
"I've worked with independent PR practitioners for the last three years. I get the wise strategic counsel I need to help grow my organization and a PR pro with years of experience answers my calls directly – and often immediately. With this level of service and the fact that I'm getting effective strategic counsel, imaginative special event planning and media relations, reliable crisis management, and so much more, I plan to continue tapping into this group of experienced professionals."
Vice President of Marketing, Examen, Inc.
"More and more, clients are demanding we have on our team seasoned professionals who have a breadth of experience in public relations and also have in-depth knowledge of an industry or a business category. Working with independent counselors we know and trust allows us to expand our bench strength and gain depth in an issue or an industry sector without investing in a full-time employee. It's a good deal for us and for the independents, but the real winner is the client."
Executive Vice President, magnet communications, LLC
"Our small association has worked hard to keep operating costs to a minimum, and relying on outside consultants has been an extremely effective – and cost-effective – way to supplement staff capabilities. Using an independent consultant fits well with the ebb-and-flow nature of our communications activities for which full-time staff isn't required. It ensures that we have someone with solid experience with our issues who routinely monitors the media, provides strategic planning and project development expertise, and who is always prepared to respond. The synergy we've forged with our communications consultant has proved exceptionally productive."
Executive Director, Styrene Information and Research Center, Arlington, Virginia
"You've given us so much more than we could have hoped more than we even knew to ask for."
"I've been amazed at the calibre of individuals that IPRA has drawn into its fold. Their level of expertise and experience indicates that this group truly draws substantive and knowledgeable professionals. Every gathering has been worthwhile, because every occasion has produced a new idea, a new angle, a new way to approach some aspect of the business. In this atmosphere, people freely share ideas and resources not as competitors, but as colleagues."
"Using a virtual agency with the experience to draw upon excellent resources when they're needed has kept fees low. We've been very impressed by the results."
President, ElectroVest, Potomac, Maryland
"As an engineer, I appreciate the efficiency of working with a virtual agency. It makes sense to draw upon resources as they are needed. When looking for outstanding results, the seamless, graceful, and powerful implementation is a compelling testament to the art of public relations. Yes, my confidence is specific to the track record, credibility, and ethical standards of the firm I work with. However, from my experience, virtual agencies will become the future in this industry!"