Robert W. Deigh

Principal

RDC Communication/PR

5242 Dunleigh Drive

Burke, VA 22015

Phone: 703-401-6339

Fax: 703-503-0779

Email: rdeigh1@aol.com

Web: http://rdccommunication.com

Robert Deigh is a communication professional with more than 25 years of experience in public relations, marketing and public affairs in the public and private sectors as well as national journalism.

His new PR book for small and medium-sized businesses "How Come No One Knows About Us" will be launched in May 2008 and available for pre-order at Barnes & Noble's web site and its stores

http://search.barnesandnoble.com/booksearch/results.asp?WRD=robert+deigh&z=y

Deigh has served as communication counsel to executives in Fortune 500 companies, high-technology businesses, education organizations, entertainment, non-profit groups, the military and government agencies, promoting a wide range of products and services to the business, trade and general news media.

Deigh helps client organizations large and small increase their visibility and build their brands by creating strong and positive relationships with key audiences, resulting in a greater understanding and acceptance by those audiences of the organizations' products and services.

Before starting his own company, Deigh was director of corporate communication for Blackboard Inc, in Washington, D.C., an Internet education and software company, where he helped build the company's image from a startup to an industry leader.

Before coming to Blackboard, he was communication director of two divisions of America Online, Inc., where he helped created a higher awareness of the AOL's many products and services among the news media and other external and internal audiences. Prior to AOL, he was senior vice president of Ryan-McGinn, a public relations firm in Washington, D.C.

Deigh served for seven years as national director of communications of the PBS (the Public Broadcasting Service) television network where he was also its chief media spokesperson. He and his team helped lead the network and its 350 member stations through communication campaigns involving new technology, new products, education initiatives, funding, programming and political issues.

At PBS, Deigh was instrumental in helping stations of all sizes join together to leverage their promotion and PR efforts on regional and national activities. His efforts resulted in strong coverage in local, regional and national press including ABC, CBS, NBC, CNN and in the New York Times, LA Times, Washington Post, Wall Street Journal, USA Today, Business Week, Newsweek, TIME, AP and other media. He also worked closely with individual stations to help build strong visibility in their local markets.

An award-winning writer and television producer/director, Deigh has more than a dozen years of journalism experience. Before joining PBS, he was an associate editor of U.S. News & World Report magazine where he covered consumer and business affairs. He has written for a number of other national and regional magazines as well as newspapers, television and radio outlets.

Among his many services as a consultant, he trains executives to face the press and conducts workshops on communication strategy, message building, business writing, new media, and media placement.

Deigh was an active-duty U.S. Army public affairs officer in the Panama Canal Zone and at a number of stateside locations. Also, he was a speechwriter and communication officer for the U.S. Secretary of Agriculture and other officials at USDA, and a PR staffer at the American Newspaper Publishers Association.

Deigh earned a BS degree in mass communications from Virginia Commonwealth University in Richmond, Va., and an MS degree in public relations from The American University in Washington, D.C.

Deigh is active in the Washington, D.C. region business and technology community. He has served on the board of directors of the New Media Society and as a committee member of the Northern Virginia Technology Council. He is a member of the International Association of Business Communicators, the Public Relations Society of America, the Potomac Officer's Club, BNI, the Telecom Hub, the Executive Forum and other technology, business and communication organizations. He is also a member of the Washington Area Music Association. #