Bylined Articles
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By Ami Neiberger-Miller, APR, Charity Channel, June 18, 2007
Contrary to popular misconception - branding goes far deeper than a snazzy logo or style guide. And it doesn't have to be prohibitively expensive. Delve into the nuts and bolts of branding with this review of DK Holland's "Branding for Nonprofits: Developing Identity with Integriy."
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By Ami Neiberger-Miller, APR, Charity Channel, June 18, 2007
Contrary to popular misconception - branding goes far deeper than a snazzy logo or style guide. And it doesn't have to be prohibitively expensive. Delve into the nuts and bolts of branding with this review of DK Holland's "Branding for Nonprofits: Developing Identity with Integriy."
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By Jeffrey A. Davis, APR, , March 26, 2007
Advances in technology continue to bring new opportunities for public relations professionals, so here are some tips and techniques PR professionals should consider to take full advantage of what this new technology has to offer.
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By Robert W. Deigh www.rdccommunication.com, Orig. published in Washington Business Journal (w/permission), December 12, 2005
Radio is great exposure. Nothing has diminished the impact of radio as a means of delivering messages. Particularly in drive time, and especially in our area, you have a captive audience.
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By Sandra Hannon, Ph.D., APR, IPRA Expert's Corner, October 1, 2005
The best public relations campaigns or strategies begin with research, formal or informal. Research can support your creative development, campaign strategies and tactics, and media relations efforts; measure the success of your campaign; help you make informed decisions about your public relations efforts; and win awards for your projects. What criteria should you employ to evaluate whether a research firm can meet your needs?
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By Chris Ourand, , January 1, 2005
Without a communication program, companies run the risk of letting the marketplace form its own opinion. Even if audiences do know your company but you cant shift the relationship to the selling, partnering, recruiting, or other level that you want, listen to what they are communicating: they need their familiarity to be nurtured. The job of communications is to do this in a way that dovetails with the strategy for competing in the marketplace, regardless of company size.
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By Mary-Jane Atwater, M.A., M.B.A., Doing Business (Newsletter of the Fairfax County Chamber of Commerce), October 1, 2004
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By Audra Capas, Fairfax County Chamber of Commerce Workshop Series, September 8, 2004
Investor and analyst roadshows are often expensive in time, money and executive bandwidth. Done well, however, they can also be highly effective in influencing market perception of your company. Here are a few top tips for ensuring roadshow success with Wall Street analysts, the financial community and the media.
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By Sean O'Neill, Symmetrix Public Relations & Strategic Communications, August 24, 2004
The benefits of hiring a virtual agency are discussed, along with step-by-step procedures for developing a request for proposals (RFP), evaluating submittals, and managing the client/agency relationship.
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By Art Stewart, www.stewartgrp.com, June 7, 2004
The smoke that has been blown around the concept of "branding" in recent years is choking off the realities of what it is in authentic practice.
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By Art Stewart, www.stewartgrp.com, September 10, 2003
How much more can be said about the ﾓvision thingﾔ and ﾓleadershipﾔ? In these times of geo-political upheaval and economic plate shifts, many would argue not enough!
And with good reason.
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By Mel Harkrader Pine, Executive Update, July 2, 2003
Handling that dreaded call from an investigative news team is never easy, but it presents a special challenge for trade association executives. Here are some tips for being prepared.
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By Mel Harkrader Pine, AdvocacyNews, March 31, 2003
The Iraq war briefings pointed up a big difference between the political model for communicatins under stress and the corporate crisis model. The first thing a crisis communicator needs to do is to show empathy.
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By Mel Harkrader Pine, Media Insider, March 4, 2003
When you're under attack, science may be on your side, and customers may keep buying your product, but don't that doesn't mean you're out of the woods. You still may need to take strong action to prevent a political or regulatory disaster.
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By Heathere Evans-Keenan, Front Range TechBiz, March 5, 2002
Effective media training for company spokespeople can be one of the wisest marketing investments around.
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